I am a Creative Director based in Sydney.

I am a creative leader with extensive experience working across both brand and agency ecosystems; having lived and worked in the Netherlands, Germany and Australia. My Head of Brand track record includes driving the group rebrand transformation strategy for Grover, a hyper growth Berlin-based start-up, securing funding and overseeing the rebrand and campaign execution to strengthen the European market presence then launching in the USA. As Executive Creative Director I drove creative strategies and launched innovative campaigns for leading global brands such as Netflix, UNIQLO and Coca-Cola.

I am passionate about leading creative teams, fostering talent and connecting people with products and services by pushing creative boundaries, driving start-ups and global brands to scale competitively.