Coca-Cola Love Can.
Christopher Street Day is a time of celebration for the LGBTQIA+ community. Unfortunately, hate speech in Europe is on the rise and positive advances are not being made at the rate they once were. The message of love and equality for all is under threat of being overshadowed by hatred and resentment.
As Executive Creative Director at Ogilvy Berlin, I worked with my Creative Team to help Coca-Cola spread a combative message during the huge Christopher Street Day parades; hate and intolerance can’t have a place in our society—but love can.
The powerful and impactful campaign ran across Cologne, Berlin and Hamburg before, during and after the CSD celebrations. 30 unique, bold and contextually relevant messages were pushed through 100's of OOH and digital OOH placements, social media and PR activations.
