Grover Proud Renters.
A house, a car, a boat… people are proud to own things. But not so much about renting them. When I was Head of Brand at Grover, we wanted to challenge that mindset—at least when it comes to tech.
I worked with The Goodwins and my in-house Brand Team to take that challenge to the world via a bold, bright and powerful integrated campaign running across digital, social, PR, TV and OOH.
With Proud Renters, we blew away the dusty misconceptions many people have around the idea of renting. When you rent tech with Grover, you can truly feel proud that you’re doing something good for your lifestyle, your wallet and the planet.
